OUR APPROACH

Both qualitative and quantitative methodologies are adopted where necessary in order to provide clients with the best solution in their search for innovation.

Our approach is customized based on the study objectives and respective requirements, whether it is advertising / communication concept, product concept, pricing concepts etc

We guide clients in the entire product development cycle

Loyalty Framework

• Customer satisfaction and retention
• Quality service measurement
• Employee Research

• Usage & Attitude Studies
• Brand equity & positioning studies including tracking studies
• Segmentation studies
• Advert, promo, & sponsorship effectiveness
• Desk Research

Brand Research assists managers to monitor the health of their brands via identified KPIs. It measures awareness, usage, brand attitudes, perceptions, and price-value assessment among others.

We provide:

• Retail Census & Audits – to examine brand performance from the retail points.
• Distribution checks – ensure your brands are effectively distributed.
• Feasibility studies – Market entry /category entry studies which guide on the entire process of venturing into a specific market/category/product line.